04 Apr The Lemon Experience
Fritzsche has developed an innovative fragrance using state-of-the-art distillation technology that challenges conventional citrus applications.
Aligned with the global trend of using citrus fruits as the main note in wellness-related products, Fritzsche’s Fragrance Development Team and Citromax’s Value-Added Products (VAP) Team worked cross-functionally to develop a fragrance using fractions of CLEARMAX™, Citromax’s proprietary line of distilled essential oils. The result is a formula that enhances the organoleptic characteristics of lemon while maintaining a subtle and elegant profile.
Under the slogan The Lemon Experience, the fragrance will be presented for the first time at Suppliers’ Day 2023 in New York on May 2–3, 2023 (Booth 1683). Attendees will have the opportunity to experience its application in eau de toilette, diffusers, scented candles, and other fragrance formats.

At Fritzsche, we are proud to ensure full traceability of our citrus ingredients and that they are produced following sustainable and socially responsible practices. More information is available on our website.
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Fritzsche is part of the Citromax Group family of companies. Founded in 1964, Citromax began by producing high-quality lemon oil for citrus flavor applications. Over the years, the company expanded its lemon orchards and production capacity for lemon oil, juice, and peel. Today, Citromax supplies premium-quality citrus oils and juices, as well as by-products such as lemon essence (oil and aqueous), distilled lemon oil, and custom-folded lemon oil. To meet the growing demand for organic and non-GMO products, Citromax also processes organic lemons to produce organic lemon oil, concentrated lemon juice, and folded lemon oil.
Date: April 4, 2023
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